12:43 - 18.09.2026

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September 18, Fineko/abc.az. In the soft drinks sector of Azerbaijan, the main competition is between Coca-Cola Bottlers Azerbaijan and Mars Overseas Baku LLC, the official manufacturer of brand brand in our country.

During the 3-year summer season (June, July and August), when the demand for soft drinks reaches its peak, Coca-Cola, having achieved sales of about 28-32 million liters and generated revenue of 55-62 million manats, took 58-62% of the market share and earned net profit from these sales of 8.5–10.5 million manats.

In the same 3–month period (June-August) Pepsi, having sold 18-21 million liters and generated revenue of 33-38 million manats, captured 32-35% of the market and achieved net profit of 4.5–6 million manats.

This financial picture shows that in the summer season, which covers June, July and August, more than 90% of the total income of the carbonated soft drinks market in the country accounted for these two brands. Coca-Cola maintains its leadership in both revenue and profitability due to exclusive contracts with restaurants, hotels and fast food chains (HORECA), as well as high demand for Zero product line.

Pepsi maintains its stable position in retail through an aggressive pricing strategy in supermarkets, promotions and sales of supportive brands such as Lipton Ice Tea.

By Elmir Muradov