15:28 - 23.09.2026

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September 23, Fineko/abc.az. Apple is pitching its updated Mac Mini and Mac Studio desktops to corporate buyers as a cost-effective alternative to renting cloud data centers for demanding artificial intelligence workloads.

With high-end models priced near $20,000, Apple is challenging the data-center infrastructure models championed by cloud leaders Microsoft and Nvidia. Leveraging Apple Silicon’s Unified Memory Architecture, these machines can execute complex machine learning and coding tasks locally, allowing enterprises to run models without paying per-token fees to cloud providers such as OpenAI or Anthropic.

Despite the hardware efficiency, Apple faces a steep climb in the enterprise market. According to IDC, Windows commands roughly 91.3% of the corporate desktop footprint, whereas Apple holds just 4.6%. Meanwhile, Microsoft is pursuing its own on-device "unmetered intelligence" push via Windows ML tools, and Nvidia remains the dominant hardware power in AI data centers.