12:32 - 20.04.2026

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April 20, Fineko/abc.az. A new stage in the field of individual banking services is beginning at AccessBank. Thus, bank's product VIP Club has been rebranded and transformed into a Private Banking format.

ABC.AZ informs that delivering speech at the presentation, Renat Gumbatov, a member of the bank's Board and Chief Business Administrator, noted that the product launched in 2023 had been significantly improved as part of the rebranding. The concept of Private Banking is now aimed at providing customers with a personalized approach, a high level of service and comprehensive solutions that match their lifestyle.

"The new approach is based on a service model that saves customers time, simplifies day-to-day processes, and creates additional value. At AccessBank, our top priority is not just to provide financial services, but to create solutions that make customers' daily lives easier, save them time, and create real value. The rebranding of VIP Club to Private Banking is our next strategic step in this direction. We are confident that the updated concept will allow us to offer customers an even higher level of personalized service and premium banking services," he stressed.

By Elmir Muradov