17:49 - 19.11.2024

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November 19, Fineko/abc.az. The business turnover of 27% of female sellers on Wildberries exceeds 500,000 rubles per month, and 6% reaches 50 million rubles.

ABC.AZ reports that the most popular age category is 36-45 years old, 59% of female sellers gets in it.

Almost a quarter of the respondents started trading on the marketplace while on maternity leave. 85% of female sellers joined Wildberries after COVID-19 pandemic.

The most popular category for sale through Wildberries among women was clothing (22%), the 2nd place is occupied by household and beauty products (8%).

Wildberries also interviewed more than 500 female owners of pick-up points. For 60% of them, this is the main job. The survey participants said that they value stable employment (60%) and the opportunity to have confidence in the ability to provide for a child (52%).