Nike acquired a virtual shoe manufacturer

12:54 - 15.12.2021


December 15, Fineko/abc.az. Nike, Inc. has announced today the acquisition of RTFKT, a leading brand that uses cutting-edge innovations for creation of a new generation of collectibles.

ABC.AZ reports that the company said that a very experienced and creative team has been formed.

"At the first stage, our plan is to participate in their innovations by investing in the RTFKT brand. We are also committed to digitizing Nike and increasing production capacity," Nike said in a statement.