12:41 - 26.08.2024
August 26, Fineko/abc.az. The advertising market in Azerbaijan has grown by almost 40% in 2023 compared to the previous year.
According to ABC.AZ, the market in 2022 amounted to 143.86 million manats, and in 2023 it grew by another 57.27 million manats - up to 201.13 million manats, which is the highest figure in the country's history.
According to the information, 182.97 million manats of this amount were attributed to advertising activities.
56.93 million manats were earned from the preparation of advertising information, 56.36 million manats from advertising placement, and 69.68 million manats from advertising distribution.
The volume of revenue from television advertising amounted to 22.38 million manats, which is 50% more than a year ago. In the previous year, this figure was 14.97 million manats.
Last year, 22,900 advertising contracts were concluded, and the value of advertising campaigns amounted to 161.49 million manats.
