11:36 - 4.07.2023

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July 4, Fineko/abc.az. American streaming service Netflix will change its advertising strategy, it will include formats aimed at a specific user, ABC.AZ reports with reference to the Financial Times.

Netflix's updated advertising strategy implies showing several different but related videos instead of repeating the same ad multiple times. At that, videos from the same series will appear while watching similar shows, the paper reports.

The Financial Times points out that the new advertising strategy will allow the service to expand its audience reach and increase revenue per user. Thanks to the new approach, brands promoting their products on Netflix will be able to more accurately target advertising to specific consumers, which is impossible on linear TV channels.