16:56 - 4.06.2026
June 4, Fineko/abc.az. This May, YouTube's share on all platforms of the Azerbaijani social media market (computers, mobile devices and tablets) was 33.52%.
The figure is 6.25 percentage points more than in April and 3.57 p.p. less than in the same month of 2025, ABC.AZ reports with a link to Statcounter report.
Facebook's market share, which ranks 2nd, decreased by 8.34 p.p. over the month, and increased by 5.3 p.p. over the year to 20.49%. Thus, its share has decreased by 45% in the last 3 months alone.
Instagram's next-place market share grew by 0.22 p.p. over the month and decreased by 5.68 p.p. over the year to 18.49%.
The share of the "X" market, which occupies the 4th place, increased by 1.67 p.p. on a monthly basis and by 0.96 p.p. year-on-year to 8.29%.
Pinterest closes Top 5 with market share of 7.97%. Social network's market share declined by 2.46 p.p. month-on-month and by 2.93 p.p. year-on-year.
