12:28 - 26.12.2023

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December 26, Fineko/abc.az. The total amount of investments in the advertising market of Azerbaijan in 2023 amounted to about 140 million mantas.

ABC.AZ reports with reference to NBCO ICT Market Participants that the advertising market increased by 14% compared with last year.

Television accounts for 46 million manats of the advertising market, digital platforms - 33 million manats, radio advertising - 7.2 million manats.

The advertising market has the potential to grow to 160 million manats. Blocking of pirated Internet resources is expected to help this. Otherwise, decrease of 18.6% can be expected in the new season (2024-2025).