12:38 - 6.07.2023
July 6, Fineko/abc.az. Swedish cosmetics & perfumery manufacturer Oriflame, which sells products by direct sales, reduced the number of staff by 32% in 2022.
ABC.AZ reports with this is stated in the annual report of the Russian "daughter" of the company.
The staff of Oriflame Cosmetics LLC was reduced from 663 to 450 people. The company also liquidated seven separate divisions.
In March 2022, Oriflame announced the suspension of investments, marketing activity and trainings in Russia. Online sales of products to end customers in the country were also stopped.
By the end of 2022, the revenue of Russian Oriflame structure decreased by 16%, to 12.64 bn rubles. Gross profit increased by 11.5% up to 6.71 bn rubles. Last year, the company demonstrated the net profit of 954 million rubles against a loss in 2021.