16:28 - 8.05.2023

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May 8, Fineko/abc.az. L'Oreal (France) has been leading the rating of brands engaged in the production of the most expensive cosmetics in the world for the fourth year, ABC.AZ reports with reference to Brand Finance.

This year, the brand value has grown by 7.2% to $12.03 bn.

American company Estee Lauder remained in second place, although it decreased almost by 10% (to $7.15 bn).

The Nivea brand, owned by German company Beiersdorf, rose to the third place, displacing American brand Gilette, owned by Procter&Gamble Co. At the same time, the value of both brands decreased by 2.8% (to $6.62 bn) and 4.8% ($6.58 bn), respectively.