11:41 - 8.09.2026

---

September 8, Fineko/abc.az. Apple's "Surprise and Shine" event on September 9 marks a major historical milestone for the tech giant, serving as the first product keynote hosted by newly appointed CEO John Ternus.

Years after Samsung pioneered the segment, Apple is set to officially debut its first book-style foldable concept, tentatively named the iPhone Ultra. According to leaks, the device will feature a 5.5-inch outer cover screen, a 7.8-inch inner display, an ultra-thin chassis, and a premium price tag ranging between $2,000 and $2,500.

With the baseline iPhone 18 model reportedly pushed to Spring 2027, the presentation will focus exclusively on the high-end flagship lineup—specifically the iPhone 18 Pro and Pro Max powered by TSMC's 2nm A20 Pro chip. Alongside these premium smartphones, Apple is also expected to launch the AirPods 5 featuring heart-rate sensors, an updated Apple Watch Series 12, and a new HomePad smart home hub with an integrated display.