17:36 - 14.04.2026

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April 14, Fineko/abc.az. YouTube is testing a feature where ads in live broadcasts will automatically pause when viewers are highly active in Live Chat.

ABC.AZ informs that this does not require a subscription or blockers - active communication of the audience is enough.

The system monitors engagement in real time and turns off ads during peak moments. At the same time, the authors must have the auto-display function enabled.

The platform also introduces new monetization tools: virtual gifts, a single chat for different broadcast formats, and the ability to watch the broadcast without ads after purchases like Super Chat and stickers.