15:38 - 26.12.2025

---

December 26, Fineko/abc.az. A startegy has been developed for Azerbaijani-made goods on the Turkish market - «The first digital strategy of interaction - the first 90 days".

ABC.AZ informs that Sertac Celikbilek, partner of law and consulting company Kirca & Kirca, made this statement at the event on the theme "Entering the Turkish Market: Export, Legal & Practical Aspects" held in Baku.

He noted that according to the document, before Azerbaijani brands enter the Turkish market, their position must be clearly defined: "Having a website in Turkish, being active on social media, and being available on trading platforms is a necessity, not a choice. Also, after advertising the product, it must be ensured that it is available at retail outlets (or in a warehouse). Otherwise, a negative consumer reaction may damage the brand's image. It is also necessary to conduct a cost analysis. Thus, since the establishment of a direct company in Turkey requires high costs, the proper construction of digital and logistics infrastructure at the initial stage will ensure return on investment (ROI)."