10:46 - 1.09.2026

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September 1, Fineko/abc.az. Artificial intelligence leader OpenAI announced that ChatGPT Ads, the company's advertising business, has reached a $1 billion annualized revenue run rate.

The rapid growth of the advertising unit within the flagship ChatGPT platform comes as enterprise adoption accelerates and advertisers seek direct engagement with the AI service's expanding global user base.

The milestone was driven by the successful rollout and scaling of targeted ad integrations across international markets. Industry analysts emphasize that reaching a $1 billion annual run rate in ad revenue provides OpenAI with a crucial non-subscription revenue stream to offset heavy computational and infrastructure costs associated with advanced AI model development.