Apple to Change iPhone and iPad Ad-Tracking Rules Following German Antitrust Probe

22:01 - 17.08.2026


August 17, Fineko/abc.az. Concluding a years-long investigation, Germany's Federal Cartel Office has announced that Apple will change its user data collection rules for targeted advertising on iPhones and iPads.

The authority found that Apple’s App Tracking Transparency (ATT) framework favored its own apps over third-party developers.

Apple has 4 months to redesign consent prompts to be neutral. The commitments will run for 7 years and apply across almost all EU countries.