Alibaba to invest 3 bn yuans to promote Qwen AI for Lunar New Year

11:31 - 2.02.2026


February 2, Fineko/abc.az. Alibaba will allocate 3 billion yuans ($431 million) to attract users to application Qwen AI during the Lunar New Year holiday.

ABC.AZ reports that the campaign starts on February 6 and will include bonuses for food, entertainment and "red envelopes".

The move intensifies competition with Tencent and Baidu, which previously announced similar promotions worth 1 billion and 500 million yuans. The holiday is traditionally used by Chinese IT giants to attract large-scale audiences; this year it will begin on February 15 and last for nine days.