16:05 - 25.11.2025

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November 25, Fineko/abc.az. OpenAI has added a Shopping Research mode to ChatGPT. It works on the principle of Deep Research, but is used only for shopping recommendations - the neural network asks the user clarifying questions, and then selects the appropriate products.

ABC.AZ reports that the suggestion to activate Shopping Research is automatically triggered if you ask ChatGPT any question about purchases. In this mode, ChatGPT turns into a personal assistant.

Access to Shopping Research is already being rolled out to all ChatGPT users, paid and free. In addition, there are "practically no limits on shopping research" on the eve of the holidays, including for free users.

You can try the new mode both in ChatGPT app and in the web version.