16:53 - 1.09.2025

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September 1, Fineko/abc.az – In August this year, Instagram’s share across all social media platforms in Azerbaijan (computers, mobile devices, and tablets) reached 42.7% (34.01% last month, 25.49% one year ago).

ABC.AZ report, citing the August report from Statcounter, this is 8.69 percentage points higher than in July and 17.21 points higher than a year earlier.

Facebook, in second place, saw its market share decline by 0.97 points over the month and by 13.04 points year-on-year, to 30.76% (31.73% and 43.8%).

YouTube, in third place, fell 5.04 points during the month but grew 2.20 points year-on-year, reaching 10.27% (15.31% and 8.07%). This marks its third consecutive month of market share decline (overall drop of 72%).

X ranks fourth, with a market share increasing 0.10 points monthly and 1.30 points annually to 7.2% (7.1% and 5.9%).

Rounding out the top five is Pinterest, with a share of 6.15% (7.06% and 12.43%). Its market share declined 0.91 points over the month and 6.28 points year-on-year.