11:08 - 29.04.2025

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April 29, Fineko/abc.az. There were one billion searches on ChatGPT last week. And now, the platform is launching updates to its shopping experience, to create “conversational shopping”, parent company OpenAI announced today. These shopping improvements are rolling out on 28 April to Plus, Pro, Free and logged-out users in every market where ChatGPT is available.

From now on, when ChatGPT users search for fashion, beauty, home goods or electronics, the platform will provide personalised recommendations, visual product details, pricing comparisons across retailers, and reviews, with direct links to buy from within the ChatGPT interface from merchant websites that stock the item. Unlike traditional search engines and social media, product results will be chosen by the artificial intelligence and are not ads, which could be a compelling selling point for users who are increasingly sceptical about online recommendations.